Our Design Thinking / OVALPLANのデザイン思考

In the early stage of business development “Design Thinking” plays an important role. It combines from two different processes.
One is “Solution oriented way” by which you can sort out issues through logical thinking.
Another one is “Hypothesis oriented way” by which you can create new ideas spurred by metaphors as well as analogies.
“Design Thinking” is a combined work of these two. It is human centered, creative and collaborative by its nature. By this character it is differed from current way of business development.
OVALPLAN carries out our all projects by using “Design Thinking” in the four areas shown below. Also we have been applying “ThinkMap” as an core tool to make design process forward. It’s a useful conceptual framework to stimulate thoughts and creation.